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Post by account_disabled on Feb 28, 2024 4:57:11 GMT -5
main theme and subthemes Source: Bruceclay.com Each silo has 1 main page that covers a broad topic. A theme. Below this are pages that delve deeper into a smaller part of the main subject. Below that, you can place pages that focus on a part of the subtopic. Example of the logic of a content silo: Men's clothing (main subject of the silo) Men's shirts Men's t-shirts Men's polos Men's shirts Men's trousers Men's trousers Men's jeans Men's shorts Men's shoes Men's sneakers Men's hiking boots Men's dress shoes How do you make silos yourself? Looking at your keyword research, you can say that in principle every group of similar keywords is worth creating content for. So write down the main keyword/topic of each of your Chinese Thailand Phone Number List keyword groups and see how they compare. Is there an overarching theme or word that Can you also identify subtopics within these groups? Then you've probably got your first silo! You can organize this into hierarchical lists as in the example above. But also in a spreadsheet or in the style of an organizational chart. The shape does not matter, as long as it is logical and you can work well with it yourself. Review your entire keyword research until you have logically classified most groups. Preventing keyword cannibalization Within your structure, you provide one main keyword per page. For convenience, this is often the keyword with the highest search volume in its group. So each page has a separate main keyword where you want it to be found. This is important to prevent keyword cannibalization. Keyword cannibalization occurs when you rank multiple pages for the same keyword with different intentions behind it.
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